Hillbilly’s Family Restaurants are a range of fast food eateries situated around Ireland.

Hillbilly's Family Restaurants came to us to create a rebrand of their existing logo and streamline the look and feel of the brand across all areas of their business. We started with the identity and evolved it into a stronger visual mark that was still visible as the core Hillbillys personality. Using this as a starting point, we redesigned all the packaging creating a family of over 40 packs designed in single colour packs for easy identification in store.

We created a full range of promotional collateral templates for an advertising suite to promote the brand consistently countrywide. We redesigned the menu structure and all interior and exterior signage to be on brand. As Hillbillys work with many third parties handling the brand, we created an extensive brand guidelines and graphics assets suite that could be applied regionally. Here are some samples of the pack designs we’ve created.

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