The Irish Youth Foundation is Ireland’s leading charity committed to levelling the playing field for children and young people, focusing on physical and mental wellbeing, skills and employment. Their identity and design needed to convey the vital work they do; the crucial cornerstones being trust, transparency, compassion and relatability.

The cornerstone of good communication for IYF is its brand identity. This underpins all aspects of its communication activity, making that communication consistent and easily recognised. With the IYF rebrand we ensured that their new identity spoke with their true voice; mirroring the nature of who they are and what they do across all mediums in the print and digital world.