Studio Zoo is a creative design agency based in Ireland.

Our aim is to create thought-provoking design with direction and purpose. Every decision we make is considered and strategic; achieving an end-goal to improve our clients offering. It's not just because we like that particular colour. Although we probably do like that colour.

We work across numerous areas of design, and partner with many other wonderful and talented companies to create outstanding, memorable and purposeful work.

At the core, we're brand specialists.

Work Spotlight.

We believe in the alchemy of aesthetics and strategy, finding that sweet spot where creativity meets purpose.

The result is not just a logo or a visual identity; it's a narrative that captivates, distinguishes, and connects with those who encounter it. In a world brimming with visual noise, we carve out a space that demands attention and makes a brand unforgettable.

Spotlight Projects.

Core Service Offerings

At the core, we're brand specialists. And understand that every element of our designs needs to be properly considered and executed to work as a whole. So everything we suggest has a direction, a purpose and an end-goal for improving our clients offering. It's not just because we like that particular colour. Although we probably do like that colour.

We work across many design disciplines, so that we can ensure consistancy of application across all mediums.

  • Brand design is the visual and aesthetic representation of a brand, encapsulating its essence and values in a way that resonates with the target audience. It goes beyond just creating a recognisable logo; it extends to the overall visual identity, including colours, typography, and graphic elements. A well-crafted brand design communicates a brand's personality; its tone of voice, how it connects with consumers, and is distinguishable from its competitors. It's a blend of art and strategy, where creativity meets purpose to leave a lasting impression in the minds of consumers, fostering brand loyalty and recognition.

  • We design branded pack solutions that are beautiful and — just as importantly — functional.

    Every product is different and should be approached differently. We create pack designs that are tailored to not only work best on-shelf; but that showcase our clients products in the best light. That means working closely with manufacturers and printers to choose the right substrate and shape for each product. We also understand print; ensuring that all design decisions we make are right for the product and are cost-effective for our clients’ budgets.

  • Today, an ever-increasing majority of what the consumer sees is in digital form - so it’s just as important that the digital persona of the brand is as considered as the physical form.

    That same consistent application of our client’s offering in the physical world also needs to apply to what’s online in the digital world. We design websites and create social media graphics that are a digital representation of the brand persona - ensuring brand recognition across all screen applications. The left hand and the right hand work in perfect harmony.

  • We ensure consistent application of our client’s brand and their products / services across all printed collateral.

    We design and manage multiple print projects from point of sale, display design, brochures, promotional collateral and print advertising to ensure brand consistency and increase our client’s brand equity.

  • Your customers are real people. So you need to talk to them. Engage and have a distinct tone of voice and personality that’s consistent with the personality of your brand.

    Find your point of view as this allows you to ground your perspective. It will give you more to talk and write about, and it will help your audience to be more receptive to the cut of your jib. If you don’t have a point of view you can’t talk about anything definitively can you?

The Cornerstone of Success.

In essence, a brand serves as the guiding force behind design decisions, shaping how a company presents itself to the world and how consumers perceive and interact with it. Design, in turn, brings the brand to life visually, creating memorable and meaningful experiences for consumers.

Together, they form the foundation upon which successful businesses are built. And this is why…

  • A brand encapsulates the essence of a company, product, or service. It represents its values, mission, and personality. In design, elements such as the mark, colour choice, typography, and imagery are used to visually express this identity. Consistent use of these elements across various design materials helps in instant recognition and association with the brand.

  • In a competitive market, a brand helps differentiate one product or service from another. Design plays a crucial role in creating a unique visual identity that sets a brand apart from its competitors. Memorable and distinctive design elements help consumers identify and remember the brand, fostering brand loyalty and trust.

  • Design is a powerful tool for communicating the brand's message, values, and offerings to its target audience. Whether through packaging, advertising, websites, or other marketing materials, design helps convey the brand's story and evoke emotions that resonate with consumers. Effective design can evoke trust, excitement, or desire, influencing consumer perceptions and behaviors.

  • A strong brand is built on consistency and cohesion across all touchpoints. Design ensures that every interaction with the brand—from a website visit to product packaging—is cohesive and aligned with the brand's identity and message. Consistent design builds brand recognition and fosters a sense of reliability and trustworthiness.

  • Investing in a strong brand and well-executed design has long-term benefits. A compelling brand and design strategy can build brand equity, increasing the perceived value of the brand and its offerings over time. Strong brands command premium pricing, enjoy greater customer loyalty, and are more resilient to market fluctuations.

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