Core Service Offerings
At the core, we're brand specialists. And understand that every element of our designs needs to be properly considered and executed to work as a whole. So everything we suggest has a direction, a purpose and an end-goal for improving our clients offering. It's not just because we like that particular colour. Although we probably do like that colour.
We work across many design disciplines, so that we can ensure consistancy of application across all mediums.
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Brand design is the visual and aesthetic representation of a brand, encapsulating its essence and values in a way that resonates with the target audience. It goes beyond just creating a recognisable logo; it extends to the overall visual identity, including colours, typography, and graphic elements. A well-crafted brand design communicates a brand's personality; its tone of voice, how it connects with consumers, and is distinguishable from its competitors. It's a blend of art and strategy, where creativity meets purpose to leave a lasting impression in the minds of consumers, fostering brand loyalty and recognition.
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We design branded pack solutions that are beautiful and — just as importantly — functional.
Every product is different and should be approached differently. We create pack designs that are tailored to not only work best on-shelf; but that showcase our clients products in the best light. That means working closely with manufacturers and printers to choose the right substrate and shape for each product. We also understand print; ensuring that all design decisions we make are right for the product and are cost-effective for our clients’ budgets.
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Today, an ever-increasing majority of what the consumer sees is in digital form - so it’s just as important that the digital persona of the brand is as considered as the physical form.
That same consistent application of our client’s offering in the physical world also needs to apply to what’s online in the digital world. We design websites and create social media graphics that are a digital representation of the brand persona - ensuring brand recognition across all screen applications. The left hand and the right hand work in perfect harmony.
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We ensure consistent application of our client’s brand and their products / services across all printed collateral.
We design and manage multiple print projects from point of sale, display design, brochures, promotional collateral and print advertising to ensure brand consistency and increase our client’s brand equity.
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Your customers are real people. So you need to talk to them. Engage and have a distinct tone of voice and personality that’s consistent with the personality of your brand.
Find your point of view as this allows you to ground your perspective. It will give you more to talk and write about, and it will help your audience to be more receptive to the cut of your jib. If you don’t have a point of view you can’t talk about anything definitively can you?
Design creates culture. Culture shapes values. Values determine the future.
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— Robert L. Peters